OOPS! Hillary Spent More Money on Ads in AZ, GA Than Michigan and Wisconsin Combined

It wasn’t the Russians, or women, or black people, or Hispanics, or recounts, or fake news that cost Hillary the election.

It was a lot of factors, including poor planning, laziness, a horrible agenda, failed pandering, and elitism.

Case in point, Clin­ton cam­paign spent more money on TV ads in AZ, GA, and Omaha than in Michigan and Wisconsin combined.

From National Journal:

The re­li­ance, or per­haps over­re­li­ance on ana­lyt­ics, may be one of the factors con­trib­ut­ing to Clin­ton’s sur­prise de­feat. The Clin­ton team was so con­fid­ent in its ana­lyt­ic­al mod­els that it op­ted not to con­duct track­ing polls in a num­ber of states dur­ing the last month of the cam­paign. As a con­sequence, de­teri­or­at­ing sup­port in states such as Michigan and Wis­con­sin fell be­low the radar screen, slip­page that that tra­di­tion­al track­ing polls would have cer­tainly caught.

Ac­cord­ing to Kantar Me­dia/CMAG data, the Clin­ton cam­paign did not go on the air with tele­vi­sion ads in Wis­con­sin un­til the weeks of Oct. 25 and Nov. 1, spend­ing in the end just $2.6 mil­lion. Su­per PACs back­ing Clin­ton didn’t air ads in Wis­con­sin un­til the last week of the cam­paign. In Michigan, aside from a tiny $16,000 buy by the cam­paign and a party com­mit­tee the week of Oct. 25, the Clin­ton cam­paign and its al­lied groups didn’t con­duct a con­cer­ted ad­vert­ising ef­fort un­til a week be­fore the elec­tion. In fact, the Clin­ton cam­paign spent more money on tele­vi­sion ad­vert­ising in Ari­zona, Geor­gia, and the Omaha, Neb­raska mar­kets than in Michigan and Wis­con­sin com­bined.

It was Michigan and Wis­con­sin, along with Pennsylvania (the Clin­ton cam­paign and al­lied groups did spend $42 mil­lion on tele­vi­sion in the Key­stone State), that ef­fect­ively cost Demo­crats the pres­id­ency.