Struggling Liberal NY Times Admits It Sucks at Technology, Pulls Failed Mobile App from Market
Donald Trump was right.
Again.
The New York Times is struggling – hemorrhaging money, to be exact.
They’ve tried unsuccessfully to explore other venues to pick up more readers, however, the majority of Americans have had their fill of radical left-wing media.
Just look at the CNN and MSNBC’s ratings.
Flush.
The failing NY Times attempted to jump into the “tech waters” with an app, in hopes of driving more revenue – sadly for them, it flopped.
They’re trying to put a nice spin on it – as someone who worked in marketing and PR, I can smell a “snow job” a mile away.
They’re in trouble and this election, namely Donald Trump, who is holding them accountable for their dishonest and biased reporting, is only making matters worse for them.
From NY Times:
In early 2014, The New York Times introduced an app called NYT Now that would provide a curated list of stories — for a lower price than a full digital subscription — to what it hoped would be a younger, mobile-savvy audience. Jill Abramson, then the executive editor of The Times, unveiled the app at the South by Southwestconference in Austin, Tex.
On Thursday, The Times announced it was officially shelving NYT Now. The app will no longer be available to download starting the week of Aug. 29.
NYT Now was among the first attempts by The Times to enhance its appeal to mobile users as it looked for new revenue sources that would offset drops in print advertising and circulation. By giving readers a curated subset of daily articles in a mobile-friendly, lower-priced package, The Times hoped to attract a broader audience that might otherwise not subscribe. The subscription price for NYT Now, $8 a month, was roughly half the price of the least expensive digital subscription.
But the app never quite took off as The Times had hoped, and last year, it transitioned from subscription to free in the hopes that the new model might give The Times more of an opportunity to expand its audience.
Kinsey Wilson, the executive vice president for product and technology, said the decision to do away with NYT Now was driven in part by a shift in how the company thinks about broadening its audience. The Times, with the help of its audience development team, now looks more to third-party platforms like Facebook and Twitter to expand its reach among younger readers.
Amy Moreno is a Published Author, Pug Lover & Game of Thrones Nerd. You can follow her on Twitter here.
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