BREAKING : Study Reveals Clinton, Not Trump Ran “Negative and Least Substantive” Campaign 

A recent study shows what most of us already knew.

The Clinton campaign was the most negative, and least substantive of the two 2016 presidential campaigns.

It was Hillary, not Trump, who ran a nasty campaign.

Wesleyan Universty researchers concluded that Hillary Clinton, not Donald Trump, ran the most negative and least substantive campaign.

From American Mirror

After analyzing TV ads aired by the candidates and allied outside groups, Erika Franklin Fowler, Travis N. Rideout and Michael M. Franz of the Wesleyan Media Project found, “…the majority of the Clinton campaign’s negative advertising attacked Trump’s characteristics and personality. In other words, the attack ads were personal-focused as opposed to policy-focused.”

According to the researchers, less than 10 percent of Clinton’s ads focused on Trump’s proposals for America, and instead, more than 90 percent “focused on Trump as an individual.”

This chart from the study shows the overwhelming majority of Clinton’s “negative” ads were personal in nature.

Only ads promoting Clinton involved policy, “and those comprised only 30 percent of her overall mix on air.”

In comparison, over 90 percent of Trump’s “contrast” ads — those that feature both candidates — were focused on policy and not Clinton’s personality.

All told, over 60 percent of Clinton’s ads were “solely about candidate characteristics,” while only 25 percent focused on policy.

Only ads promoting Clinton involved policy, “and those comprised only 30 percent of her overall mix on air.”

In comparison, over 90 percent of Trump’s “contrast” ads — those that feature both candidates — were focused on policy and not Clinton’s personality.

All told, over 60 percent of Clinton’s ads were “solely about candidate characteristics,” while only 25 percent focused on policy.

Amy Moreno is a Published Author, Pug Lover & Game of Thrones Nerd. You can reach her on Facebook here.