BREAKING : Starbucks Takes ANOTHER HUGE HIT Over Promise to Hire 10k Refugees

Ever since Starbucks vowed to hire ten thousand Muslim refugees, their stock, brand, and now consumer confidence has taken a YUGE hit.

A new YouGov poll shows consumers do not like the idea of Starbucks hiring 10 thousand refugees.

Starbucks “consumer confidence” numbers plunged from 12 to 4, according to the YouGov report.

From Reuters

Starbucks Corp’s (SBUX.O) vow to hire thousands of refugees after President Donald Trump’s first executive order that temporarily banned travel from seven mostly-Muslim nations appears to be hurting customer sentiment of the coffee chain.

Trump supporters have used Twitter, Facebook and other social media sites to call for a boycott since Jan. 29, when Starbucks Chief Executive Howard Schultz vowed to hire 10,000 refugees over five years in the countries where it does business.

Schultz in a letter to employees said the promise of the American Dream was “being called into question” and that “the civility and human rights we have all taken for granted for so long are under attack.”

YouGov BrandIndex, which tracks consumers’ sentiment toward companies and their willingness to purchase from those brands, noted that the data around this boycott is different because both measures are declining.

Starbucks’ consumer perception levels took an immediate hit as measured by YouGov BrandIndex’s Buzz score, falling by two-thirds between Jan. 29 and Feb. 13, and have not recovered.

Starbucks Buzz score fell to 4 from 12 during that time. Such scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

H/T – Red State Watcher

Amy Moreno is a Published Author, Pug Lover & Game of Thrones Nerd. You can reach her on Facebook here.